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Genesis Women's Shelter and Support

Concept, Art Direction

1ST PLACE – AD 2 PUBLIC SERVICE COMPETITION IN AAF 2018 NATIONAL CONFERENCE

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2019 Dallas ADDY Bronze Award winner | Cross platform Public Service Campaign, Be Her First Step Campaign

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Agency: Ad 2 Dallas + Richards/Lerma

Client: Genesis Women's Shelter & Support

Project Type: Non-Profit/Educational Campaign

Art Director: Ruth Lovati

Copywriter: Madeleine Glenski

Creative Director: McKenzie Teng

Production by: Lucky 21

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Description: This campaign was submitted by Ad 2 Dallas into the Ad 2 Public Service Competition in the American Advertising Federation's 2018 National Conference, "ADMERICA," along with public service campaigns from other Ad 2 clubs across the country, and we placed first! 

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Coverage:

https://www.shootonline.com/video/lucky-posts-sai-selvarajan-directs-edits-be-her-first-step%C2%A0-genesis-womens-shelter

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https://lbbonline.com/news/lucky-post-teams-with-ad-2-dallas-to-launch-genesis-womens-shelter-campaign/

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