Dallas Market Center creative
Concept, Visual Identity, Production
Dallas Market Center Campaign
Client: Dallas Market Center
Project Type: Editorial, print , social media
Art Director: Ruth Lovati, Federico Laboureau
Creative Director: Guillermo Tragant
Photographer: Frankie Batista
Production by: Flatelier
Description: Year round campaign for the Dallas Market Center. This campaign reflects the diversity of each market. Total Home & Gift, Gourmet, Daily Design, Floral and Holiday.

"Design Intelligence" posters for Design week at Dallas Market Center
Client: Dallas Market Center
Project Type: Print and social
Art Director, designer, execution: Ruth Lovati
Creative Director: Guillermo Tragant
Photographer: Stewart Cohen
Description: Design Intelligence is the name and host of the twice a year event Design Week at Dallas Market Center.

Designer Collaborations for Dallas Market Center
Client: Dallas Market Center
Project Type: Runway, editorial, social media
Designers: Wranggler with Atelier & Repairs, By Way of Dallas, Elia De Leon (coming soon)
Art Director: Ruth Lovati
Creative Director: Gullermo Tragant
Photographer: Nobuyuki Ogata
Description: Collaborations with designers and artist. To coordinate the Dallas Market Center staff with creative and fashionable uniforms that reflect a story, design or trends during Apparel & Accessories market.

Logos for Dallas Market Center
Art Director, designer, execution: Ruth Lovati
Client: Dallas Market Center
Project Type: print
Description: Logos that represent a neighborhood or specialized group of product to market within the Dallas Market Center.




Photography for campus posters
Agency: Dallas Market Center
Project Type: Print, social media
Art Director: Ruth Lovati
Creative Director: Guillermo Tragant
Photographer: Stewart Cohen
Description: Photography to use in posters, social media and print deliverables that reflect Men's Apparel, Women's Contemporary, Kids Apparel, Western Apparel.

Design for the 5 Senses campus campaign
Art Director, designer, execution: Ruth Lovati
Client: Dallas Market Center
Description: During the biggest markets of 2020 the theme throughout campus will carry the campaign of the 5 senses. These posters reflect the potential of the grand campaign that will be used on social media, print and animation assets.














































